I enjoy buying a good domain name and building out a mini-site on the domain name and then receiving amazing amounts of traffic for very little of work done.
Maybe its the good SEO or the good process that I carry out. Its also has to do with the domain name and the competition that is currently there for the registered term.
1. First I either normally have an idea in my mind first for a mini-site and then use google keyword tool to find the most searched term that will provide targeted traffic for a physical product or services in the real world.
2. I also check with google.com.au or which ever tld google your website is going to focus on and to type in the phrase and see what the advertising is like. If there is three yellow sponspored adverts at the top then the advertising is strong and is likely that the content google advertising is strong. Google keyword tool has a feature to give you idea for advertising competition and also pay per click.
3. For a mini site to work I have had good success with domain names with a little over 100 hundred “exact” match searches per month. There is less competition for these terms and the sites rank easy for 1-2 in google. The more searches the better as whatever term you register its going to really help you rank well in google for that term. If you have a high exact search term there is also going to be direct navigation.
E.g laptopcomputers.com, appleiphones.com,
These are just for an example of the type of domains you want to register. Generic domain name. With exact search term over 100. Better if its over 1000 really. Do you research on the pay per click etc, the competition for the term. See what the website that is number one going for it, links, seo and decide how easy it would be to get your site ranked number one.
4. Using google adword keyword tool, I also use the “phrase” option to investigate the pages to produce for the site. As I belive having the keyword domain for the term is going to help rank for the phrase terms as well. So you should produce pages for these terms as you have the upper hand.
For example. hats.com; so you would have pages like hats.com/brown-hats.html, hats.com/pink-hats.html
5. I think 3 – 5 worded domain name is enough, not any more.
6. Once I register the domain, I add it to a resource/link page of a current website of mine to get into the search engines a.s.a.p. This can take 1-2 weeks to get into all the search engines.
7.Then using wordpress I build out the site.
8.Develop and write unique content for the site.
9. They send me the content ready to go or I get them to log in to my wordpress site to add blog entires for me.
10. Then its a copy and paste job for me.
11. Find some photos and you tube videos.
12. Remember to use alt tags, h1 , h2 tags. good meta tags all good seo.
13. The registered term for the minisite domain name. I use this in the meta description and the title. With the title of your index page. I find the first three words the most important in the title. For example if the site was Bridesmaiddresses.com
The title will be:Bridesmaid Dresses | Patterns, Plus-size, Maternity
Description for search engines: Bridesmaid dresses have come along way in the last year. Patterns, plus-size and matenity bridesmaid dress’s is availalbe now from our new online site.
14. I either add adsense to the site straight away or wait and try and do link building with related websites. (so it doesnt look spammy) and then add google adsense slowly.
15. I haven’t found google to effect my search rankings if I add the maximum adverts straight away. If you have at least 400 words per page and a photo or video its enought content.
16. Add Google anaylitics to check out the visitors etc and search terms etc.
17. Use google webmaster tools to register a sitemap with them.
18. Try to get into some web directories there are good and bad ones. Some give link juice to you.
19. When link building for your mini-site focus on the search terms with little competition. For example they may have only 16 exact search a month. This is a term you have a good chance of ranking number 1 for as you have the keyword domain. As your site matures etc you can go for more competitive keywords.
20. Even with a mini-site down the track you can look at selling advertising directly to an end-user.
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