An Introduction to Pay per Click (PPC) Advertising
March 20, 2009 | No Comments | PPC Marketing
Pay Per Click (PPC) is a very good way of driving traffic to your site within a short period. Google Adwords in my opinion is the best PPC platform around although you may also like to try out Overture which runs the Yahoo and Live Search Engines.
With PPC advertising the cost is determined by your budget. You can set your daily spend as high or low as you wish and you can also choose the maximum price you would like to pay for each click.
To get started with Google Adwords you will need to setup an account with Google. This will require you to enter a Credit Card with a $10 setup fee applicable to your new account.
Once your account has been setup you will need to setup your advertising campaign. One of the most important things you need to do is keyword research!
Choose your keywords carefully as you don’t want to be paying for customers not necessarily looking for your products. Google offers a brilliant tool to help out with keyword demand here.
Once your keywords have been selected check on all of them over the next few days, then weekly just to see how each is performing and then make any changes you see fit (remove keywords, add, increase CPC etc).
The other important thing you need to be cafeful with is your Advertisement and its keywords and wording. If you create an advertisement that doesn’t include keywords or is not relevent to the page you are redirecting your website to, Google may see the advertisement as low quality and penalise you on your “Quality Score“.
